Jan 31, 2022
How to lead a sustainable business with Natalie Brite #49
“Doing business from an individualist me-focused, or doing life in that way is actually going against our very nature of being communal ”
“Sustainable is really about working towards more longevity, driven vision for ourselves as well as for the planet that create balance, viability, as well as vibrancy for the present tense but also for the future tense. ”
In this episode, we are going to learn from an inspiring leader Natalie Brite how to build a culture of sustainability and develop a sustainable business model.
Natalie is on a mission to help businesses innovate and transform to put sustainability at their core. She is a Portland-based creative director, sustainable developer, and strategist. She specializes in ethical project and business development, branding, marketing, and strategic, whole systems planning for impact-driven folks.
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“Rather than just focusing on the profit aspect of the business, it’s bringing in the triple bottom line: People, Planet and Profit”
Sustainable: What does it mean
What sustainable business /project is
Why it is important to integrate sustainability into a business
The fundamental pillars of sustainable projects or businesses
Status quo ,toxic and manipulative marketing, instant gratifications
Instability and unsustainable system of hoarding
The challenges of doing projects sustainably
Examples of sustainable business project
The role of sustainability in the success and performance of our businesses
The sustainability study
“A lot of times we want this quickness so much that we lose our patience and trust. The biggest challenge is that we want it now so then we lose our ethics of how we go about doing that”
“The more I focus on collective wellness and sustainability not just for myself, the easier it is to create sustainability for myself ”